Sales for Measurement Technology & Telecom

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Sales in Security & Measurement: Security and precision as standard

In the world of security and measurement technology, there is no room for error. Whether it concerns the protection of vital infrastructure, precision measurements with LiDAR, or deliveries to Defense: the technology must work, always and everywhere. Do you have the innovative solution that increases safety or improves accuracy, but find it difficult to break into the established order? TUN. Sales is your outpost. We provide "Boots on the Ground" and bring your technology directly to the attention of the parties responsible for our security and infrastructure.

Selling HighTech in a risk-averse market

The Security & Defence market is conservative by nature. Clients do not want to be guinea pigs when national security or business-critical processes are at stake. Yet the need for innovation (such as AI-driven CCTV or autonomous LiDAR systems) is greater than ever. The problem is often not the technology, but winning the trust of the buyer and the security manager.

Selling in this sector requires discretion, technical knowledge, and perseverance. We act as your external sales team that speaks the language of both the engineer and the security officer. We position your solution not as a gadget, but as a necessary upgrade for security and efficiency. With our Sales as a Service approach, we open doors in the Benelux and Germany that remain closed to others.

Trust is the only currency that matters

In the world of security and defense, trust is not a luxury, but a hard requirement. You don't build a relationship with smooth talk, but with consistency and reliability. That is exactly what our sales approach is based on. We work with a local network of partners and end customers in the Netherlands and Germany whom we know personally. Because we act as your 'Trusted Advisor' and project manager, we guard your reputation as if it were our own. We understand the sensitivity of certain projects and the complexity of decision-making at large security integrators or government agencies. With us, you don't just bring in a temporary fix, but a complete team that sinks its teeth into the market and only lets go when security—and the deal—is guaranteed.
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Eyes and ears of the future

We focus on developing new business for specific technologies that measure, monitor, and secure:
  • CCTV & Perimeter Protection: Video surveillance is more than just recording images. We help you sell smart systems with AI detection, thermal cameras, and mobile masts for temporary security.
  • LiDAR & Measurement Technology: From autonomous vehicles to infrastructure mapping. We connect your measurement equipment to customers in construction, infrastructure, and industry who need 'point clouds' and millimeter precision.
  • Defence: A market with high barriers to entry. We help you navigate the world of tenders and suppliers for military applications and civil protection.

What our clients & partners say.

Building sustainable growth starts with mutual trust. Read the reviews from our clients and partners and find out how we have supported them in achieving successful growth.
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Trusted by

20+ leading companies

20+
  • Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.

    Varun Sharma

    Sales Director PowerUP

  • As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.

    Nedap

    Managing Director

  • I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.

    Michael Bayer

    Operating Partner of Intergroup

Time to increase security?

Do you have the measurement or security technology that should become the new standard? Let us explore and conquer the market for you.

Our services

With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We align the sales strategy and deliver your high-tech or clean-tech technology to our renowned network of B2B partners and early adopters in Germany (DACH) and the Netherlands (Benelux). We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups! No need for separate agencies for marketing, communication, (tele)sales, and social media; instead, an integrated approach with actual sales experience in High-tech & Clean-tech as senior sales! No nonsense, just what is required for the first professional steps.
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