Sales for Smart Systems (SaaS, Security & Defense)

Contact us

Sales for Smart Systems: From SaaS to the Defense Industry

The international market for SaaS solutions and high-end security requires more than just a good product; it demands strategic market access. We handle your business development and sales for IoT, smart grids, and defense technology. With our on-site approach, we realize your breakthrough in the Netherlands and Germany, right where the decisions are made.

Selling complex software & security

The energy transition and the growing need for digital security are significantly driving the demand for smart grid technology and cybersecurity. However, selling abstract software or sensitive defense equipment is a specialized field. Decision-making processes are lengthy, technical requirements are stringent, and political interests are significant. Potential clients in critical infrastructure are not just looking for specifications, but primarily for a reliable partner who eliminates risks.

We act as your technical sales agent and strategic advisor. Whether it concerns advanced CCTV systems, an IoT platform for industry, or military communications: we speak the language of the CISO, the CTO, and the government. By outsourcing your B2B sales to TUN, you gain direct access to the right decision-makers. We navigate complex tenders and build the trust necessary to secure long-term contracts and partnerships.

Business Development for Defense & Industry.

Launching a SaaS product in Germany or supplying security cameras to a Dutch government institution? Local presence and cultural fit are crucial in this regard. After all, a German industrial partner will not do business with a party they cannot look straight in the eye. We are your on-site business developer. We open doors that often remain closed to foreign parties and ensure that you are seen as a local player, not just a passerby.
More about us

Focus on IoT, Recurring Revenue, and Smart City Solutions.

From smart street lighting to military security systems: the world is becoming increasingly 'connected'. We focus specifically on generating annual recurring revenue (ARR) for software companies and large-scale projects for hardware suppliers. We connect you with the right system integrators and installers who actually implement your Smart City solutions. In this way, we ensure that your technology becomes the standard in the cities and industries of tomorrow.

What our clients & partners say.

Building sustainable growth starts with mutual trust. Read the reviews from our clients and partners and find out how we have supported them in achieving successful growth.
Contact
Trusted by

20+ leading companies

20+
  • Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.

    Varun Sharma

    Sales Director PowerUP

  • As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.

    Nedap

    Managing Director

  • I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.

    Michael Bayer

    Operating Partner of Intergroup

Secure your market position in security and software

Would you like to discuss business development for your SaaS or security solution? We translate complex technology into concrete contracts in the Netherlands and Germany.

Our services

With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We align the sales strategy and deliver your high-tech or clean-tech technology to our renowned network of B2B partners and early adopters in Germany (DACH) and the Netherlands (Benelux). We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups! No need for separate agencies for marketing, communication, (tele)sales, and social media; instead, an integrated approach with actual sales experience in High-tech & Clean-tech as senior sales! No nonsense, just what is required for the first professional steps.
Contact us