Sales to Germany

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Sales in Germany: Your 'Boots on the Ground' in Germany

As a Dutch or international organization, you recognize the potential in Germany (DACH), but you also notice that the German market is a completely different playing field. Culture, language, and business etiquette create barriers that slow down your growth. At TUN. At TUN. Sales, we believe in a direct approach: we provide literal "Boots on the Ground" for companies looking to gain a foothold in Germany. No abstract plans, but sustainable growth by directly linking innovation to the right German partners. Sander's personal journey to Germany began early, as the son of a German father, later conquering the German market for Nedap NV via BMW in Munich. In short, you have a strong/new product and a drive for expansion! However, entering the German market (DACH) requires more than just a translated website and a few opportunistic contacts. It requires a sales team that lives the culture, speaks the language, and understands the unwritten rules of German business. That is sales2germany.

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Our Sales as a Service approach

Our approach is thorough. We do not work with half-measures; instead, we deploy a complete team for you. This team consists of an experienced project manager and one or two sales representatives. This ensures you are not dependent on a single person but have structured impact. Our strength lies in our focus. We speak the language of your engineers as well as that of the German buyer. We are experts in specific markets such as Battery Energy Storage Systems (BESS), Hydrogen (H2), Smart Grid solutions (IoT), and Future Mobility (EV). Because we know these sectors inside out, we act as your 'Trusted Advisor'. We provide independent market feedback. If a German says 'no', we tell you exactly why, so that together we can refine the strategy for a smarter approach. Germany is also still a country of trade fairs, and we are frequently present there on behalf of our clients.

Why sales to Germany?

Many Dutch startups and scale-ups get stuck simply because they do not know the way and lack connections to a relevant network. German business culture revolves around trust (Vertrauen) and thoroughness (Gründlichkeit). Cold acquisition from the Netherlands can work but should be seen more as a way to find network connections and initial assignments. Instead of reinventing the wheel yourself (at high risk and cost), you can outsource your initial sales activities to us. We focus specifically on Dutch or international companies looking to introduce their High-tech and Clean-tech solutions to the German-speaking market (DACH). We test your technology within our renowned network of innovative B2B partners and 'early adopters' for rapid feedback. This allows you to skip the long lead-in period and get straight to the table with parties open to innovation.

Instead of reinventing the wheel yourself (at high risk and cost), you can outsource your initial sales activities to us. We focus specifically on Dutch or international companies looking to introduce their High-tech and Clean-tech solutions to the German-speaking market (DACH). We test your technology within our renowned network of innovative B2B partners and ‘early adopters’ for rapid feedback. This allows you to skip the long lead-in period and get straight to the table with parties open to innovation.

The benefits of an external sales partner in Germany

Expanding into Germany involves risks. Hiring your own staff is expensive and legally complex. Our 'Sales as a Service' strategy is specifically designed to minimize those costs and risks while maximizing scalability. You gain immediate access to a senior sales manager for Germany without the overhead. This means:

Speed: Immediate market access through our existing network.
Focus: We focus on the most important partners and/or accounts ('Key Accounts') within specific market segments.
Flexibility: Professional follow-up that is scalable. If necessary, we also facilitate the recruitment of your own sales staff or appropriate mentoring within this framework.
Full-Funnel: From market research and lead generation to giving demos and closing the deal

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What our clients & partners say.

Building sustainable growth starts with mutual trust. Read the reviews from our clients and partners and find out how we have supported them in achieving successful growth.

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Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.
Varun Sharma
Sales Director PowerUP

As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.
Nedap
Managing Director

I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.
Michael Bayer
Operating Partner of Intergroup

Not a language barrier, but a matter of trust

Companies often think that a website translation and a good product are enough. The reality is more challenging: the German market is more conservative and hierarchical than the Dutch one. 'Just a quick call' often doesn't work; people want to see thoroughness (Gründlichkeit) and certainty before doing business. This is where we make the difference. We are not just your salespeople, but also your cultural interpreter. We know how to present an innovative proposition to a German 'Geschäftsführer' without deterring them. We ensure that your Dutch directness is transformed into German decisiveness. By acting as your local trusted advisor, we build the relationship and the patience required to secure that signature. This prevents cultural blunders and ensures your company is seen as a reliable local player rather than a foreign fly-by-night operation.

Time for sales in Germany?

Are you ready to take your sales in Germany seriously with a partner who speaks the language and knows the way? We would be happy to tell you more about our Sales as a Service approach or how we can assist you with sales recruitment and mentoring.

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With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups!