Sales in Germany: Your 'Boots on the Ground' in Germany
Owner TUN. Sales
Our Sales as a Service approach
Our approach is thorough. We do not believe in hit-or-miss tactics; instead, we seek structural solutions. When appropriate, we provide a complete team for you. This team consists of an experienced sales manager and one or two sales representatives. This ensures you are not dependent on a single individual, but rather possess structured momentum. Our strength lies in our focus. We speak the language of your engineers as well as that of the German buyer. We are experts in specific markets such as Energy Storage (BESS), Hydrogen (H2), Smart Grid solutions (IoT), and Future Mobility (EV). Because we know these sectors inside out, we act as your 'Trusted Advisor'. We provide you with independent feedback from the market. If a German contact says 'no', we tell you exactly why, so that together we can refine the strategy for a smarter approach. Germany also remains a country of trade fairs, and we are frequently present there on behalf of our clients.Why sales to Germany?
Instead of reinventing the wheel yourself (at high risk and cost), you can outsource your initial sales activities to us. We focus specifically on Dutch or international companies looking to introduce their High-tech and Clean-tech solutions to the German-speaking market (DACH). We test your technology within our renowned network of innovative B2B partners and ‘early adopters’ for rapid feedback. This allows you to skip the long lead-in period and get straight to the table with parties open to innovation.
The benefits of an external sales partner in Germany
Expanding into Germany involves risks. Hiring your own staff is expensive and legally complex. Our 'Sales as a Service' strategy is specifically designed to minimize those costs and risks while testing feasibility and maximizing scalability. You gain immediate access to a senior sales manager (+ team) for Germany without the fixed overheads. This means:- Speed: Immediate market access through our existing network.
- Focus: We focus on the most important partners and/or accounts ('Key Accounts') within specific market segments.
- Flexibility: Professional follow-up that is scalable. If necessary, we also facilitate the recruitment of your own sales staff or appropriate mentoring within this framework.
- Full-Funnel: From market research and lead generation to giving demos and closing the deal
What our clients & partners say.
20+ leading companies
Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.
As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.
I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.
Not a language barrier, but a matter of trust
Companies often think that a website translation and a good product are enough. The reality is more challenging: the German market is more conservative and hierarchical than the Dutch one. 'Just a quick call' often doesn't work; people want to see thoroughness (Gründlichkeit) and certainty before doing business. This is where we make the difference. We are not just your salespeople, but also your cultural interpreter. We know how to present an innovative proposition to a German 'Geschäftsführer' without deterring them. We ensure that your Dutch directness is transformed into German decisiveness. By acting as your local trusted advisor, we build the relationship and the patience required to secure that signature. This prevents cultural blunders and ensures your company is seen as a reliable local player rather than a foreign fly-by-night operation.Time for sales to Germany?
Are you ready to take your sales to Germany seriously with a partner who speaks the language and knows the way? We would be happy to tell you more about our Sales as a Service approach or how we can assist you with sales recruitment and mentoring.View our other services
With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups!
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