Sales Mentor

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Sales Mentor: Your critical sparring partner for better results

You may already be several steps ahead with your HighTech or Cleantech product/service and the potential seems to be there. Yet you notice that the sales machine is faltering or not yet running smoothly. Perhaps you lack the right strategy, the story is not resonating with the customer, or sales execution is stalling. At such a moment, you do not need an external consultant standing on the sidelines, but an experienced Sales Mentor who has been in the trenches. Someone who dares to reflect, confront, and improve.
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    Sander Leuftink

    Owner TUN. Sales

    • Why a sales mentor?

    As an entrepreneur or sales manager, you are often so deeply involved in the day-to-day operations that you lose perspective on your own sales process. You believe in your product, but why is the customer not biting? Or why is growth stagnating despite all efforts? At TUN. we believe in the power of feedback from customers and from salesperson to salesperson. In addition to proven theories, we provide practical insights derived from years of experience in international business development. We act as your 'Trusted Advisor' and provide an independent perspective. We pinpoint the issues. Critical, personal, and always honest and constructive. We do not aim to replace anyone, but to contribute to structural growth.
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    Our 3-step methodology

    Our mentoring is not just vague talk, but a targeted approach to increase your impact. We focus on three concrete pillars to take your sales to the next level:
    1. Strategy (OGSM): We first look at the foundation. Do we have a clear plan? We use methodologies such as OGSM (Objective, Goals, Strategies, Measures) to ensure we are on the right course and to make goals measurable.
    2. Story (The narrative): Is your proposition relevant to the customer? Especially in HighTech and Cleantech, companies often get lost in technical specifications instead of relevant stories. We help you translate the story into value for the customer, so it truly resonates.
    3. Sales (Execution): Ultimately, it comes down to execution. How do you conduct the conversation? How do you close the deal? We coach ‘on the job’ to sharpen actual sales skills. In doing so, we also look at natural behavior and existing strengths (DISC analysis).

    Specialists in Twente and beyond

    Hoewel we internationaal werken, hebben we een sterk hart voor onze Twentse (eu)regio. Uit praktisch oogpunt is onze Sales Mentor aanpak bij uitstek geschikt voor Hightech & Cleantech bedrijven uit deze (eu)regio, die willen opschalen. Of je nu een startup bent die zijn eerste grote klanten zoekt, een scaleup of een gevestigde partij die het salesproces wil professionaliseren: wij spreken jouw taal. The benefits at a glance:
    • Independent and sincere feedback based on practical experience.
    • Focus on client development and new business development.
    • Specific expertise in the Cleantech and HighTech sectors.
    • Potential relevant leads from our network.
    • A confidant who stands beside you, not above you.
    Contact us
    Sales Mentor Regio Twente (Enschede)

    What our clients & partners say.

    Building sustainable growth starts with mutual trust. Read the reviews from our clients and partners and find out how we have supported them in achieving successful growth.
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    Trusted by

    20+ leading companies

    20+
    • Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.

      Varun Sharma

      Sales Director PowerUP

    • As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.

      Nedap

      Managing Director

    • I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.

      Michael Bayer

      Operating Partner of Intergroup

    When is it time for a Sales Mentor?

    Entrepreneurs often know that something needs to change, but lack the time to truly sit down and address it. Perhaps you recognize this: you have a fantastic technical product, but the translation into commercial success is lagging. Or you notice that your sales conversations focus too much on features instead of the solution for the customer. Especially in the HighTech and Cleantech sectors, we often see that innovation moves fast, but the sales approach lags behind. If you notice that deals are staying in the pipeline for too long or that your team is getting stuck in complex trajectories, that is the moment to engage TUN. We bring back the focus needed to develop new business and maximize sales.

    HighTech Sales in Twente

    We are proud of our roots. The Twente region is buzzing with technical innovation and smart startups, but that down-to-earth attitude can sometimes be a pitfall in sales. You must dare to sell yourself. Our Sales Mentor approach aligns perfectly with the Twente mentality: less talk, more action, but always with a well-thought-out plan. We know the culture and the language of the region. Whether you are a university spin-off or an established manufacturing company: we help you turn that modesty into resounding results, without losing your own identity.

    Time for a sales mentor?

    Are you ready for honest feedback and do you want to know where your sales opportunities lie? Let's look together at how we can sharpen your strategy, story, and execution!

    View our other services

    With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups!