Sales2Holland: Your local sales engine in the Netherlands (Benelux)
Owner TUN. Sales
De Kracht van Hollandse Nuchterheid (made in Twente)
International sales techniques do not always work in the Netherlands; the Dutch market requires a specific cultural approach. Dutch buyers are allergic to 'fluff', exaggerated promises, and hierarchical fuss. They value directness, transparency, and an equal partner who gets to the point quickly and assists with purchasing or starting new developments. We often deal with engineers, product managers, and R&D staff; in those cases, honesty is always the best policy. We understand the unwritten rules of Dutch business culture like no other. Where an American 'hard sell' closes doors here, our pragmatic and honest approach opens them. We build relationships based on substance and trust, exactly as the local market expects.Sales as a Service in the Netherlands
- Flexible: Scale up when you launch, scale down during the off-season.
- Immediate results: Become operational quickly with experienced sales professionals.
- Full-Funnel: From market research and lead generation to providing demos and closing the deal.
From market analysis to deal closing
Our service does not stop at delivering leads; if desired, we take responsibility for the entire funnel. From strategically mapping out the local market and conducting initial customer meetings to providing product demos and actually closing the deal. You receive not only sales results but also valuable, direct market feedback to optimize your product-market fit for the Netherlands.
What our clients & partners say.
20+ leading companies
Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.
As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.
I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.
Ready to conquer the Benelux without risk?
Schedule an introductory meeting today and discover how quickly we can get your first appointments on the calendar.View our other services
With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups!
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