Sales for Construction & Installation

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Sales in Construction & Installation: Connecting technology and infrastructure

The world of infrastructure and installation technology is changing rapidly. Smart traffic systems, 5G networks, and complex underground infrastructure demand new solutions. But let's be honest: construction remains a world of 'seeing is believing'. Do you have that groundbreaking measurement technology or smart SaaS solution, but find it difficult to gain access to established contractors and grid operators? TUN. Sales is your crowbar. We provide "Boots on the Ground" and speak the language of the project manager in the site hut as well as the director in the office.

Bridging the gap between Tech and Concrete

The Traffic, Telecom, and Utilities sectors are digitalizing at a high pace. Terms like IoT, Smart City, and fiber-to-the-home are everywhere. Yet, selling to this market remains challenging. Tenders are complex, margins are under pressure, and no one is looking for teething problems. Many innovative companies get stuck here. They have a goldmine in their hands but cannot sell it to the person responsible for execution.

We do not believe in selling from a spreadsheet. Sales in ‘Construction & Installation’ means you have to understand what is happening out in the field. We act as your external sales team that isn’t afraid to get its boots dirty. We know the dynamics of large infrastructure projects and know who the decision-makers are. We ensure that your solution is not seen as a risk, but as the indispensable link for a more efficient project.

Trust is the foundation of every deal

The installation world runs on relationships. If you fail to deliver once, you're out. That is why our sales approach is focused on the long term, not on the quick hit.
  • Local Network: We have direct lines to early adopters and established players in the Benelux and Germany.
  • Project-based: Infra sales is often project sales. We understand the lead times, the stakeholders, and the moments when you need to strike.
  • Team approach: You don't just get a salesperson, but a complete setup with an experienced Sales Manager as your 'Trusted Advisor', plus the power for acquisition.
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The vital arteries of our society

Within this industry, we focus on three specific pillars with our 'Sales as a Service' approach:
  • Traffic (Traffic & Mobility): The road is becoming increasingly smart. We help you get in with governments and contractors with solutions for traffic monitoring, matrix signs, traffic light controllers, and parking systems.
  • Telecom & Measurement Technology: The rollout of networks is top-level sport. We connect your equipment or software to the parties that build and maintain the networks. Think of measurement equipment, antennas, or management software.
  • Utilities (Cables, Pipes & Utilities): The subsurface is crowded. We focus on selling solutions that prevent excavation damage, map out networks, or increase the efficiency of utility companies.
Innovation Power: SaaS & IoT In these sectors especially, the link with software (SaaS) and sensors (IoT) has become indispensable. We understand how to combine a technical hardware solution with a software subscription and how to sell this to a traditional installer.

What our clients & partners say.

Building sustainable growth starts with mutual trust. Read the reviews from our clients and partners and find out how we have supported them in achieving successful growth.
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Trusted by

20+ leading companies

20+
  • Together with Sander, we approached various international investors and other interested parties regarding PowerUP at the GITEX trade fair in Berlin. I really enjoy working with Sander; he’s to the point, straightforward (with a sense of humour) and always open to sound arguments. Together, we’re building new business for PowerUP.

    Varun Sharma

    Sales Director PowerUP

  • As Team Captain, Sander was responsible for Nedap Energy Systems’ German team and played a key role in further professionalising the internal organisation. He also played a major role in the overall development and professionalisation of the Business Unit and in achieving success in the key target market of Germany.

    Nedap

    Managing Director

  • I thoroughly enjoyed collaborating with Sander. He brings a wealth of senior sales and market expertise. He possesses extensive knowledge of cleantech, alternative energy solutions, and H2 fuel cells. Furthermore, he is a pleasure to work with! During our joint assignment, he provided PowerUP with suitable business partners in Germany and the Netherlands and was particularly valuable within the CCTV sector.

    Michael Bayer

    Operating Partner of Intergroup

Time to make the connection?

Do you have the technology that makes our infrastructure smarter, faster, or safer? Let us clear the way to the right customers in construction and installation.

Our services

With our Sales as a Service approach, we act as your local sales organization that speaks the language, understands the business culture, and opens doors that often remain closed to foreign players for a long time. Through our physical presence and our existing network of early adopters and B2B decision-makers, we significantly shorten your time-to-market. We align the sales strategy and deliver your high-tech or clean-tech technology to our renowned network of B2B partners and early adopters in Germany (DACH) and the Netherlands (Benelux). We offer low, fixed prices and short contract durations, ensuring you remain flexible at all times. Furthermore, we are well-acquainted with the challenges faced by startups and scale-ups! No need for separate agencies for marketing, communication, (tele)sales, and social media; instead, an integrated approach with actual sales experience in High-tech & Clean-tech as senior sales! No nonsense, just what is required for the first professional steps.
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